EGO/ID

We like to think money decisions are rational. We tell ourselves that if we just had more information, more discipline, or a better spreadsheet, we would always make the “right” choice. But that is not how people actually work. Money is never just about numbers. It is about emotion, identity, family, fairness, fear, security, freedom, and habit. That is what makes the psychology of money so important. Our financial behavior is shaped not only by what we earn or spend, but by

In our recent conversation on Ego/Id, Dr. Sherylle Tan broke down a distinction that research in leadership development has been pointing to for years: mentors guide you while sponsors move you.

Attention-Deficit/Hyperactivity Disorder (ADHD) is one of the most researched—and most misunderstood —mental health conditions. Despite decades of science, many people still walk around with half-truths, outdated stereotypes, or outright myths about what ADHD actually is. In this post, we’ll break ADHD down into five parts: What ADHD is (and what it isn’t ) The State of ADHD Globally and in the US Common myths and misconceptions How to get formally diagnosed Evidence-based.

Ego/Id (Ego over Id) is a psycho-education brand built to make mental health knowledge understandable, practical, and stigma-free. By blending research with real-world insight, we help people respond with awareness, not just react on impulse.